Isn't it Ironic - Twitter Tactics

Well, it's slightly ironic, anyway, as long as you take Alanis Morissette's definition of irony...

... my one-hundredth post on this blog is about Twitter.

Anyway, there are probably a thousand Twitter tactics I don't know about yet, but I've just found the limitations of one tactic that a lot of new tweeters employ, which we might call 'follow you-follow me'.

This is where we build a list of followers by following other people with the tacit understanding that they'll follow us back. Most people will follow us back, and so our list of followers grows almost as quickly as we can click the 'follow' button on all those profiles.

The problem is with the 'most people will' bit, added to Twitter's rules that say you can't realistically follow more than 2000 people (actually 2001). Because there's a percentage of people who don't automatically (or manually) 'follow back', you will always have fewer followers than you do 'followees' (people you follow).

And the ratio between the two is just a bit too much to get you past the 2000 limit that Twitter sets. Using this tactic will get you around 1600 followers. My list stuck on around 1650 each time I reached the magic 2001 followees.

So, what's the solution?

Actually, it's easy and I'm going to prove it! Post more valuable tweets. In other words, build a following because of your contribution to Twitter World rather than by trying to use it solely for your own ends. Then people will follow you first, before you follow them, because you're worth following. Your posts will also get retweeted because they're worth passing on.

And you'll be popular for all the right reasons: people will actually like you!

That will probably be better for your business, too.

You're welcome to follow me, of course, whether you like me or not!

https://twitter.com/Roy_Everitt

Roy

Great Goal Setting Will Align Lives

Hello again

Here's a useful tool I came across a couple of days ago when I was looking for something completely different. Life Aligner, from coach Darren Cockburn, is a piece of software designed to assess your or your clients' current life and how well it 'aligns' with the ideal - whatever that ideal may be.

By placing ten aspects of daily life into descending order of importance (ideally) you can then compare that with how much time, effort or maybe worry you actually spend on each - again, in descending order.

The software then produces an 'alignment' percentage. Of course, the aim to be as close to 100% as possible. The software can also be used to record and track a series of targets - one for each aspect.

The list of ten life aspects seems comprehensive but you can edit them if you wish.

You'll find it on the website http://www.greatgoalsetting.com, where you'll see coach Darren Cockburn is also offering a free 85-page downloadable 'Life Tools' ebook and one hour's free coaching until the end of August.

This is a free trial version of the software but it already seems like a very useful tool for you and your coaching clients. Being free, you can advise all your clients to use it, although you might not want to tell them about the free coaching!

I'm looking forward to seeing and reviewing the full version of the software, which is currently under development.Once again, you can find Darren Cockburn's 'Life Aligner' at http://www.greatgoalsetting.com.

Roy Everitt, Life Coach Marketer

NEWS RELEASE:

Fastest-Growing Profession Has Potential To Do Great Harm...

Recent comments from golfer John Daley, condemning remarks by his ex-coach about alleged drinking bouts, reminds us that coaches frequently find themselves in a position of great trust. Whether personal, professional or sporting, all coaches are liable to hear and learn things about their clients that are best kept from the outside world.

Some personal coaches, though, might mistakenly invite such revelations. So how do we know who we can trust with some of our less savoury secrets? Are we risking great harm to our reputations and ourselves by seeking the help of a life coach?

‘Only if we confuse coaching with the confessional or even therapy’, says life coach marketer Roy Everitt. He believes there is no need to spill the beans on anything we wouldn’t tell our biggest rivals, apart from our business plans and targets for the future.

‘Even then’, he says, ‘why would we be planning anything untoward?’ Provided we keep the details behind closed doors in a ‘commercial in confidence’ agreement that should be implicit in any working relationship, we have nothing to fear.

Yes, the potential for damage is there, says Roy, but only if we misunderstand what a life coach is actually for.

‘Helping us find a desired destination and designing a route map to get there from here is about the extent of it’, he says.

‘It’s a truly valuable service’, adds Roy, ‘and the fear of letting something slip shouldn’t stop us accepting the help of a genuine and committed life coach’.

Roy helps promote and market coaches through innovative and cost-effective means, concentrating on ‘getting done what needs doing’ rather than what his clients already feel comfortable doing for themselves. He’s married to life coach Jacqui Carrel, author of Become a Professional Life Coach and with whom he co-authored The Complete Marketing Manual.