NEWS RELEASE:

Fastest-Growing Profession Has Potential To Do Great Harm...

Recent comments from golfer John Daley, condemning remarks by his ex-coach about alleged drinking bouts, reminds us that coaches frequently find themselves in a position of great trust. Whether personal, professional or sporting, all coaches are liable to hear and learn things about their clients that are best kept from the outside world.

Some personal coaches, though, might mistakenly invite such revelations. So how do we know who we can trust with some of our less savoury secrets? Are we risking great harm to our reputations and ourselves by seeking the help of a life coach?

‘Only if we confuse coaching with the confessional or even therapy’, says life coach marketer Roy Everitt. He believes there is no need to spill the beans on anything we wouldn’t tell our biggest rivals, apart from our business plans and targets for the future.

‘Even then’, he says, ‘why would we be planning anything untoward?’ Provided we keep the details behind closed doors in a ‘commercial in confidence’ agreement that should be implicit in any working relationship, we have nothing to fear.

Yes, the potential for damage is there, says Roy, but only if we misunderstand what a life coach is actually for.

‘Helping us find a desired destination and designing a route map to get there from here is about the extent of it’, he says.

‘It’s a truly valuable service’, adds Roy, ‘and the fear of letting something slip shouldn’t stop us accepting the help of a genuine and committed life coach’.

Roy helps promote and market coaches through innovative and cost-effective means, concentrating on ‘getting done what needs doing’ rather than what his clients already feel comfortable doing for themselves. He’s married to life coach Jacqui Carrel, author of Become a Professional Life Coach and with whom he co-authored The Complete Marketing Manual.

Are You So Good Your Clients ‘Desert You’?

If you’re an excellent life coach whose clients tend to do so well, so quickly, that they soon no longer need you, here's some great news.

Because, if you’re that good, you probably feel should have more clients than you can handle, but perhaps getting those new clients isn’t proving as easy as you hoped …

In which case, you probably want:

· More referrals

· More leads

· More high-paying clients

· Less time spent promoting your practice

· More ‘billable time’

· More of your own lifestyle goals to come true…

Well, here’s the good news from one specialist life coach marketer: you can have all of those things, and soon.

Because, unlike most marketing companies who talk about ‘tailored solutions’ and then try to use a template, or ‘one size fits all’ approach to promoting your business, I specialise in promoting life coaches and similar professionals. That means I know where your problems are most likely to lie and, more importantly, I know from experience exactly what the best fix is likely to be.

But that doesn’t mean all life coaches are the same, either. In fact, if there’s a more individual bunch of professionals than life coaches, I’ve yet to find it. That’s why I listen first of all, to how you feel things are going and where you may feel they’re going wrong.

Sometimes that means I can reassure you about a problem that’s actually less of a big deal than you feared. Other times I might point out something you hadn’t spotted. But that’s my job. Once we’ve got it straight, identified the problems and discussed solutions, you can leave most of it to me. I take away the fear of 'How do I do that?' and replace it with 'Consider it done'.

So you can get on with what you’re great at (at which I’d be, shall we say, less gifted), and you leave me to do what I specialise in, namely:

· Getting you more referrals

· Getting you more leads

· Turning more leads into clients

· Getting you more high-paying clients

· Giving you more paid time

· Getting you closer to your goals and even considering new, more ambitious goals

But you can do your own life coaching! Let’s just say I can give you the opportunity.

Drop me an email and I'll get in touch

Roy Everitt, Marketing Professionals

Marketing For Life Coaches

Hello again,

Not everyone is aware that my wife, Jacqui Carrel is a life coach, as well as being the other half of Cinnamon Edge. And there are a lot of life coaches out there these days - in fact, it's said to be the UK's fastest-growing profession.

So, it follows that to be a successful life coach, you need to be:

1 Very good at coaching

2 Very good at marketing

Luckily, Jacqui is both. But not everyone has the time or the inclination to learn a profession and learn how to promote themselves. Even those who know how, don't always have the time and energy to devote to marketing.

The problems of learning to do both things is amply addressed in Jacqui's new manual, just released, The Life Coaching Manual.

But for those life coaches for whom marketing remains either a problem or a chore, we also have a solution: specialist life coach marketing from yours truly. Apart from contributing chunks of marketing ideas and methods to The Life Coaching Manual and co-authoring The Complete Marketing Manual, I've also helped and advised other life coaches and similar professionals with their marketing and promotion.

So you know, if you're a life coach looking to promote yourself more effectively, or a new or prospective life coach looking to get started, you've come to the right place.

I know you want:

• More leads


• More referrals


• More higher-paying clients


• More payable hours and fewer spent promoting yourself


• To move closer to YOUR dreams, more quickly

All of which you can get from Cinnamon Edge. If you're a new life coaches or you're business isn't bringing you the rewards you hoped for, you should buy The Life Coaching Manual. All business people who want to do better should take a serious look at The Complete Marketing Manual...

And if you want more personal hands-on help with your marketing, especially if you're a life coach, you should contact me.

Roy Everitt, Specialist Life Coach Marketer.

What Do You 'Produce'?

Hello again,

One myth that holds back many a business person is the idea that he or she (or his or her company) produces one product, which we’ll call ‘Product X’.

Well, of course, many companies do just that. They go on, year after year, producing this or that product or service, perhaps adding ‘Product Y’ to their range in due course.

But sometimes the demand for products X and Y dries up. Rather like life on Earth, there are a million times as many extinct products, or species as there are extant, surviving ones.

Companies with foresight might see the end coming, and evolve and adapt to create new products and services for the new environment. Many companies are more like dinosaurs, though, and carry on in the old way, with obsolete products, because they served them well in the past. Those products were once brilliant ideas, but not now…

Meanwhile, you may have a passion, a dream and boundless ambition, and you might have a new product that you know the world truly needs. You may, but you’ll be hard-pushed to sell that product if it’s also something no one actually wants. Instead of being a dinosaur, your company might be an evolutionary dead end…

You can spend months or years and unbelievable amounts of money ‘educating the market’ to want what you feel they need. Just as you can pour endless amounts of money down the drain trying to promote something that people used to want but no longer do. Either way, you’re in danger of extinction.

Listen to the market, ask your customers their opinion and watch for signs of what people actually want, not what they need or what you feel they should have.

Then you will have a better chance of owning a brilliant business, not just a brilliant idea.

Roy Everitt, Writing For Results

PS. One product that we created to suit customer demand is The Complete Marketing Manual. It wasn't in our plans for now, but we saw a demand and created the product to suit. We can help you do the same.

PPS. To find out what your customers really want and think, why not ask them? Ask us about setting up a survey, made to measure, so you can supply people with exactly what they want. That’s the easiest ‘sell’ of all. Go to our Cinnamon Edge website to see how we can help you set up a survey to ask your customers what they want from you.

Don't Take it From Me

Hello again,

One of the most powerful marketing tools you can use is one that requires very little from you (apart from doing your job conspicuously well). That tool is the word of other delighted customers and recipients. These testimonials work best when they are most authentic. That is, when they come from people you don't know personally, and without any prompting.

Here's an example of just such a testimonial that I received by email today:

"I have been receiving your fantastic and very informative newsletters for a while now and felt I had to write!

I run an independent PR business ... I often pass your info to my clients to stress the importance of communication ... Hope you don't mind me writing, I will look forward to your next installment.

Many thanks and best wishes,
Sophie"

Sophie runs a PR agency, called Bizari Promotions, so she knows about the value of communication in promoting your business. So do we, which is why we publish the regular newsletter Sophie is so enthusiastic about. You can get your copy, delivered directly to your inbox, by just leaving your name and email address. Plus, you get a free chapter of our new manual, The Complete Marketing Manual, and two other bonus reports as a thank you.

Until next time,

Roy Everitt, Writing For Results

PS. If you ever get any letters, comments or emails complimenting your business, or even verbal compliments, make sure you use them, with permission, at every opportunity. One word from a satisfied client or customer is worth a hundred from even the best copywriter.

How Do You Price Your Product?

Hello again

One thing we can all find difficult, especially if we're new to business, entering a new niche or launching a totally new product, is how to set the price.

Surprisingly, a low price can reduce sales, because it reduces theperceived value of the product.
So what a lot of people do when they start is to look around for roughly comparable products and set their price a little lower than the average their competitors are asking. What does this do?

It lowers the perceived value of the product to less than most ofthe alternatives. So how many people will choose the new product ahead of one of its rivals, which cost just a little more?

Very few, I'd say.

But when we launched The Complete Marketing Manual there were no direct competitors to compare it with. There were very few offering anything remotely similar. So what could we do to set a realistic price for The Complete Marketing Manual?

We tried to think what we might be prepared to pay. Bad idea. We asked other people what they might pay. Better, but not perfect, becaue they weren't actually going to buy it. All we could actuallydo was set a price and test it. Result: we need to raise the price,and soon.

So, while The Complete Marketing Manual is currently £47 or $97,depending which sales page you go to (that's about the same price, depending on exchange rates), it's going to be more than that in thenear future. Not immediately, because we're also testing something else, but soon.

So now you have advanced warning of the price rise, and the chance to buy it today, for £47 or $97, whichever suits you best.

Go to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=RHTNeMW4RohELdARhcropw for the £47 offer, and to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=OZfUuvhHkAYSJvIccdhWuw for the $97 one.

That's it for now, but remember the price will rise soon.

Roy Everitt, Writing For Results

The Complete Marketing Manual, from Cinamon Edge

Is Email Marketing Dead?

Hello again.

Judging by the number of emails we all send and receive every day, email marketing is still very much with us.

But how many of those emails are read and acted upon? Most of us have some kind of spam filter, and then we delete a lot of the mail that gets past that filter, without even opening it.

Still, I'm betting you read at least a few email messages every day, and if most of those are from friends, family and colleagues, there will be a percentage that nonetheless contain a sales message of some kind. And if you think you never read any of those, then they're probably slipping under your radar! Score one to the email marketer.

The ones you do notice are also succeeding, of course.

'Succeeding' doesn't have to mean persuading you to buy - marketing isn't just about closing the sale today - it means getting you to 'receive' the marketing message, because all marketing is a process, not an event.

So every message you open is another step towards an eventual sale (or it's another step towards your losing interest and unsubscribing), just as every email you send could be...

Because you don't just have to receive all these emails every day, you can send them, too. It's really quite a simple process and it's amazingly cheap (and therefore cost-effective) if you choose to do it yourself. Even hiring someone to do it for you, using their copywriting skills and experience, needn't cost the earth, and results will usually be even better.

When you target your old and existing customers you'll multiply their lifetime value to you.

You needn't worry about alienating people. We're talking about emailing your customers, not your friends here. If a few do unsubscribe, ask yourself this: do you really need to stay in contact with 'customers' who don't buy anything and don't want to hear from you?

So, is email marketing dead?

No; but maybe, for you, it is sleeping...

Roy Everitt, Writing For Results

PS You won't be surprised to learn that email marketing is one of the services we offer at Cinnamon Edge. You can read more about it in The Complete Marketing Manual or by signing up for our newsletter and free reports, using the form on this page.

Internet Marketing - Anyone Can Do It!

Hello again,

The best thing about Internet marketing, and what prompted me to use such a bold headline, is that it can act as your shop window, your shop floor, your sales person, your cashier, your bookkeeper, your production workers, your workshop and your delivery system. All, pretty much, for free.

And the more you sell, the closer to ‘free’ it gets. Digital products cost nothing to deliver via the Internet, so margins are astronomical. Almost regardless of the business you do now, you will be able to create, or have created for you, a digital product – an ebook, a software download, an audio or video recording, a ‘how-to’ manual, or whatever. The recurring income in IM is from products that cost very little to create except for time and imagination but which sell over and over again, with free delivery and zero manufacturing costs. And ‘physical’ products like manuals, DVDs and the like sell for prices far above the cost of reproduction and delivery anyway.

So you haven't missed the boat, even if you haven't started yet. Here's a great resource that will take you all the way from novice to know-it-all, and from zero income to a potential income with lots of zeros. It's from my good friend Terry Telford, and I have to say he's roped in a good few friends of his own - and what circles he moves in!

Terry's 'Business Building Strategies E-course' is the real deal. You might even be intimidated by the sheer amount of wisdom he's collected together, but the great thing is you can follow one 'teacher' at a time or dip in and out to gradually hone your own methods and fill in the blanks in your knowledge-base. If he's left out a thing, I haven't spotted it! Get it HERE.

Another great thing about the Internet is that you can keep things very simple: while it’s delivering your merchandise and collecting and recording payments, the Internet is simultaneously building you a database of clients you can go back to time after time. By integrating an auto responder system like Aweber into your sales and marketing process, you can automatically add every online customer and every enquirer to your database, so you can repeat your sales message as often as you see fit. You can also be more subtle with your email marketing, by providing useful content and information, like our Cinnamon Edge articles and newsletters, building the trust and respect of your potential clients until they feel happy to buy from you. Or they can just keep reading.

Either way, it still costs you next to nothing to stay in touch. If we can do it, so can you!

Roy Everitt, Writing For Results

PS. You can get the Business Building Strategies E-course here.

PPS. We've also just updated The Complete Marketing Manual and we're so proud of it we want you to have the first chapter, absolutely free, when you go HERE

Business Building Strategies E-Course

Are you using the Internet properly in your business?

Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.

Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.

Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.

But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.

But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.

Roy Everitt, Writing For Results

PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.

http://www.cinnamonedge.com/cmm.html

21 Ways to Promote Your Business

Hello again.

If you have a business of any kind, you might be getting a bit twitchy about the economy.

You might even be tempted to cut a few corners with your marketing, to shave a few pounds or dollars off the 'cost'.

Well, you should and you shouldn't...

The good news is you can nearly always find a way to get more effective marketing for less. The even better news is we can tell you how, and even that advice is free!

The even better news is we can also show you how to get so much more for your money that you'll soon be proving the ultimate marketing truth: Spending on effective marketing is an investment, not a cost.

So go to http://www.cinnamonedge.com/cmm.html and sign up for the free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.

And, while you're there, think about how quickly you could recoup a £47 investment in effective marketing!

The Complete Marketing Manual is on special offer, but we really don't know how long that will last. You probably have until next Monday, at least, since we'll be away and far too busy to update the sales page until then.

But who knows? If it starts flying off the proverbial (and virtual) shelves, we might make time!

Roy Everitt, Writing For Results

PS Go to http://www.cinnamonedge.com/cmm.html anyway, and grab your free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.