A Lesson in Email Marketing

Actually, this lesson applies to any advertising and selling you do, through whatever medium.

It's just that it's so easy to measure it with email marketing (and so inexpensive, not to say effective...)

Anyway, we had a reminder of this principle recently, more or less by accident.

We use email marketing quite a lot. Tracking the results is always fascinating and illuminating. So a 100% click-through rate for a download we gave away gave me quite a kick, I must say.

Especially as the open rate for that email was only about 25%!

So yes, over four times as many people clicked the link as actually opened the email, which I've never seen before.

And the lesson? We 'accidentally' took away the risk, by using the words 'just download' in the subject line.

Meaning, not only did people not have to pay, or even sign up with another list, it seems most people realised they didn't even have to open the email. So maybe we appealed to their lazy side, too...

So, several lessons, actually.

1. Taking away the risk dramatically improves response

2. 100% response IS possible

3. Email marketing really does work

4. When you make things really easy and obvious that makes a big difference

5. We really should emphasise how we ALWAYS remove the risk from buying our products, with our no-quibble guarantees!

Until next time, to prosperity - it IS still possible.

Roy

PS (Always have a PS) here are some of our products, and they're all guaranteed:

http://www.nicheseminarsecrets.com/

http://www.completemarketingmanual.com/

http://www.thelifecoachingmanual.com/

Marketing For Life Coaches

Hello again,

Not everyone is aware that my wife, Jacqui Carrel is a life coach, as well as being the other half of Cinnamon Edge. And there are a lot of life coaches out there these days - in fact, it's said to be the UK's fastest-growing profession.

So, it follows that to be a successful life coach, you need to be:

1 Very good at coaching

2 Very good at marketing

Luckily, Jacqui is both. But not everyone has the time or the inclination to learn a profession and learn how to promote themselves. Even those who know how, don't always have the time and energy to devote to marketing.

The problems of learning to do both things is amply addressed in Jacqui's new manual, just released, The Life Coaching Manual.

But for those life coaches for whom marketing remains either a problem or a chore, we also have a solution: specialist life coach marketing from yours truly. Apart from contributing chunks of marketing ideas and methods to The Life Coaching Manual and co-authoring The Complete Marketing Manual, I've also helped and advised other life coaches and similar professionals with their marketing and promotion.

So you know, if you're a life coach looking to promote yourself more effectively, or a new or prospective life coach looking to get started, you've come to the right place.

I know you want:

• More leads


• More referrals


• More higher-paying clients


• More payable hours and fewer spent promoting yourself


• To move closer to YOUR dreams, more quickly

All of which you can get from Cinnamon Edge. If you're a new life coaches or you're business isn't bringing you the rewards you hoped for, you should buy The Life Coaching Manual. All business people who want to do better should take a serious look at The Complete Marketing Manual...

And if you want more personal hands-on help with your marketing, especially if you're a life coach, you should contact me.

Roy Everitt, Specialist Life Coach Marketer.

How Do You Price Your Product?

Hello again

One thing we can all find difficult, especially if we're new to business, entering a new niche or launching a totally new product, is how to set the price.

Surprisingly, a low price can reduce sales, because it reduces theperceived value of the product.
So what a lot of people do when they start is to look around for roughly comparable products and set their price a little lower than the average their competitors are asking. What does this do?

It lowers the perceived value of the product to less than most ofthe alternatives. So how many people will choose the new product ahead of one of its rivals, which cost just a little more?

Very few, I'd say.

But when we launched The Complete Marketing Manual there were no direct competitors to compare it with. There were very few offering anything remotely similar. So what could we do to set a realistic price for The Complete Marketing Manual?

We tried to think what we might be prepared to pay. Bad idea. We asked other people what they might pay. Better, but not perfect, becaue they weren't actually going to buy it. All we could actuallydo was set a price and test it. Result: we need to raise the price,and soon.

So, while The Complete Marketing Manual is currently £47 or $97,depending which sales page you go to (that's about the same price, depending on exchange rates), it's going to be more than that in thenear future. Not immediately, because we're also testing something else, but soon.

So now you have advanced warning of the price rise, and the chance to buy it today, for £47 or $97, whichever suits you best.

Go to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=RHTNeMW4RohELdARhcropw for the £47 offer, and to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=OZfUuvhHkAYSJvIccdhWuw for the $97 one.

That's it for now, but remember the price will rise soon.

Roy Everitt, Writing For Results

The Complete Marketing Manual, from Cinamon Edge

Business Building Strategies E-Course

Are you using the Internet properly in your business?

Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.

Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.

Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.

But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.

But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.

Roy Everitt, Writing For Results

PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.

http://www.cinnamonedge.com/cmm.html

21 Ways to Promote Your Business

Well, we do like to be generous, but of course we have an ulterior motive...

Meet...

When you go to The Complete Marketing Manual we'll give you 21 easy and effective ways to promote your business, absolutely free, PLUS the first chapter of The Complete Marketing Manual to sample.

Because if you have a business, any business, and you're starting to feel the pinch, you need better promotion and marketing, simple as that.

Get it free at The Complete Marketing Manual from Cinnamon Edge

Roy Everitt, Writing For Results