Free Help For Seminar Organisers

Hello again

If you're planning a seminar or even considering running one, I've an offer you'd be daft to refuse:

Any help you need - just ask.

That's it. Just drop me an email with any questions or problems you might have and I'll do my very best to help. If it's already in Niche Seminar Secrets you should get an answer within a working day. If I have to research it, I may take a little longer to answer.

And if I really can't help, I'll let you know that too. I don't see that happening too often, though.

Just email Roy@RoyEveritt.com

And if you're wondering why I would give you free information and help when I could be selling Niche Seminar Secrets, let's just say I want you to know just how much knowledge and experience is packed into Niche Seminar Secrets and how much help you can still get from me, even after you've bought the manual.

That's because you may be just the kind of joint venture partner I'm looking for, so it will pay me to teach you everything you need to know about staging seminars the Niche Seminar Secrets way.

And if you don't know what questions you need to ask, maybe you need to read Niche Seminar Secrets anyway!

To our success!

Roy

Seminar Secrets

Hello again

It seems a long time since I touched on the topic of seminars and public speaking as a way to improve your visibility and especially to grow your business and bottom line.

It's no coincidence that the subject has come up this week. Having spent last weekend in London at the Focus Marketing Seminar, where we met lots of old friends and celebrated may of their successes, it seemed high time to raise the topic again. If you were there too, I hope you enjoyed the buzz as much as I did. I think it's fair to say Alex Jeffreys was buzzing!

Frankly, I feel refocused - thanks, Alex!

But there's more...

The fact is, I've been working on a product for some time that teaches you everything you need to know about planning, staging and profiting from your own seminar. It's been almost ready for a while, and now it's really, really ready.

As a taster, I've put together a couple of ebooks that will certainly point you in the right direction. I've added a surprise bonus, too.

You can get those at Niche Seminar Secrets, which is endorsed by the president of France, no less (even if he doesn't know it).

Thanks to Sean Roach and Pat Lovell for a great weekend at Heathrow, to all the speakers and to the delegates (even the quiet ones) who made it such a splendid three days. To the speakers who found time to chat in private afterwards (which was most of them), special thanks. Internet marketing really is quite a community.

To see Niche Seminar Secrets played out for real was very reassuring, too! The Focus Marketing Seminar worked extremely well, thanks to following a tried and trusted system. Yours can, too.

And there is nothing in business, nothing at all, that works quite so well as networking at events like last weekend's. That, and giving stuff away - thanks again, Alex Jeffreys.

Speak soon,

Roy

PS. Actually, here's another free ebook for you, that tells you not only about networking but about the next step - power groups, mastermind groups and the synergy that leads to exponential growth. It's powerful stuff, which is why I called it Networking Nitro.

PPS. Catch up with Alex Jeffreys, HERE.

Copywriter For Hire!

Hello again,

It's been over a week since I posted here, but that's one hazard of being busy and successful, so who's complaining?

And now those big projects we were apparently buried by are finally completed (just a few details to finish off over the weekend), I can finally turn my attention to all the other projects that currently languish half-finished on my laptop.

Which means I'll be removing all the 'Public Speaking' articles in the next day or two, as promised. Then I can get back to posting my regular copywriting, marketing and other advice and tips.

And earning a living as a copywriter!

And, very soon, those major projects that have taken so much of our time will be revealed to the waiting world, the smaller ones that have been pending will be completed and released and we can get our lives back and finally we can get back... to the next major project...

But this one won't take six months - guaranteed!

Roy Everitt, Writing For Results

Sign up for Roy Everitt dotcom and you can get the very best of me while I'm back in circulation, plus the free reports, special offers and loads of great resources and products at minimal cost - like FREE. To Join Roy Everitt dotcom, just leave your name and email.

We Met Over an Airbed...

Hello again

Today, I've a little story for you. Imagine this:

You are struggling to build your business beyond what seems to be its natural limits.

You work hard on and in your business, but let’s imagine your business is supplying inflated beds. That’s airbeds with the air already in…

Do you know what it’s like blowing up an inflatable bed? For ages, little seems to happen; it feels like the air is going nowhere, then it starts to take shape and you begin to feel rewarded for all that huffing and puffing. Then, just when you think you’re really winning, the bed is full and each and every puff gets harder than the last. Meanwhile, the bed gets no bigger…

Now you meet a partner, and he or she points out that you could be inflating a double airbed with all the effort you’re putting into trying to grow the single one. What’s more, they can add their puffs, too. In fact, they have access to a pump, if only you can supply a few more beds….

Now you have a business that’s potentially ten, a hundred, even a thousand times the size it was – and you’re doing far less huffing and puffing, too. In fact, you’ve probably automated, systematised and standardised to such an extent by now, its as though you’re doing virtually no work at all – you just keep getting richer!

And you’re the world’s number-one inflated airbed supplier, with partners all around the world.

All because you met a partner with a pump…

That ‘pump’ could be any skill or asset you don’t possess. And your airbeds could be anything they don’t have. But together? Together, the world is at your feet.

Roy Everitt, Writing For Results

PS. To meet the owner of your potential 'pump' you will have to take some action. How about going to the next networking event, seminar or conference and just making a real effort to meet people? Go Here!

The Power of Now!

Hello

We're just back from Steve Foley's eConfex Buy to Let and HMO Summit at Heathrow, where we were helping Steve with some of the 'back of the room' stuff and a bit of fetching and carrying.

Needless to say, there was no time for reading while we were there, but I am halfway through an absolutely fascinating book by Daniel Gilbert, called 'Stumbling on Happiness'. It won the Royal Society's award for Science Book of 2007, no less. Although it is about happiness, it's also about a whole lot more and, being about how people think, it's full of lessons for all of us. That's whether you're interested in people generally or specifically interested in marketing.

One thing Professor Gilbert teaches us is how difficult we all find it to imagine accurately how we will feel about something in the future. In fact, it's an impossible feat. Today is so much more real than tomorrow, and even more so than next week, and so on.

Given a choice of getting something now and getting the same thing next week or later, we often value the instant gratification much more highly, in simple cash terms. Which is an important thing to consider for anyone selling his or her product from the stage at an event like the one we just helped at.

Because, as a general rule, those items are sold at a generous discount on the day. Organisers like to maximise sales on the day, because they're the sales they get a cut from, so the temptation is to encourage maximum sales by cutting prices. The usual message is that the goods will be back to full price tomorrow.

But from what the good professor has said, what should be happening is more like this:

'Buy my product today, and you can take it home with you, get right on with using it and have it working for you while everyone else is still awaiting delivery of theirs. And for only an extra ten percent! But I only have twelve here. If you order now for delivery by post you can get it for the normal price, but you will have to wait about a week for delivery. Remember, I only have twelve to take away today, for just ten percent more, and it's first come first served.'

In other words, instead of giving stuff away cheaply on the day, maybe canny marketers should be charging an appropriate premium for instant gratification. If the theory is correct, they ought to sell just as many and both they and the organiser will actually make more money.

It would be fascinating to see this tried for real and I'll be interested to hear your views or, indeed, your experience of someone trying this at an actual event.

It could be revolutionary...

Have you seen it or tried it? Let me know!

Roy Everitt, Writing For Results

PS Professor Gilbert's 'Stumbling on Happiness' has a whole lot more to teach us about how the human brain works (and sometimes doesn't quite work). I'll be returning to it and a few more of his revolutionary lessons, and how I think they might be applied to marketing, in the near future. Subscribe to this site (top right of the page) and you'll not miss a thing!