Niche Seminar Secrets Trial

Have you ever wondered about an opportunity, only to see it slip away before you could make up your mind about it? In my opinion there are few things sadder than a missed opportunity...

Why miss out when you can give it a whirl? Over on my Seminar Secrets blog right now you can grab a 30-day trial for just one dollar. And get a discount after that.

I reckon that's too good an offer to miss - although I could be biased...

Go to www.seminar-secrets.blogspot.com/2008/12/one-dollar-trial-with-difference.html

Roy

Why Barack Obama Won

Hello again.

Could you be the next Barack Obama?

Probably not - but you could be every bit as successful in your own way, once you understand exactly why Obama beat John McCain and Sarah Palin to become the next president of the USA.
That a man with so little experience was able to beat a respected veteran politician into second place is largely down to a quality that has seen him compared with John Kennedy.

Call it presence, charisma, stature or oratory skill, the fact is that Obama, for all his undoubted qualities, has overcome the odds thanks to his ability to engage his public by speaking to them in a way that makes people like, admire and respect him. In short, Barack Obama is a great public speaker. It's probably a gift, and it's reinforced by his undoubted intelligence and even a sense of destiny, but it's still a skill that we can all become better at.

And you don't have to be on a podium to benefit from confident public speaking, as Obama has shown us: working a crowd - networking to you and me - also helps separate the winners from the runners-up.

Probably the world's most famous expert of the art of speaking to a public is Dale Carnegie - there can't be many people who haven't at least heard of How to Make Friends and Influence People. But Dale Carnegie was expounding on the art of public speaking years earlier.

Now you can read his original masterpiece on the subject, called The Art of Public Speaking, when you accept my offer of three more modern volumes on the topic of success through public speaking, below:


To your success!

Roy

PS. Ok, you will not become the next president of the USA but you will get a lot nearer to being the best that you can be, when you read The Art of Public Speaking.

The Death of What, Exactly?

Hello again.

I'll get back to public speaking next week, I think, when we're all back into the swing of things...

Meanwhile, I thought I'd share a couple of lessons I've re-learned during the Christmas lull.

Firstly, when anyone publishes an ebook or white paper titled, 'The Death of....' you'd be very unwise to take it at face value - of course, they just want your attention. But when Michel Fortin publishes a white paper and calls it 'The Death of The Salesletter', you should certainly read it. As one of the world's top copywriters, he certainly knows what he's talking about. Which is why I'll give you 'The Death of The Salesletter', just for signing up to Roy Everitt dotcom...

Secondly, when anyone talks about the death of anything in business, that claim is almost always premature. We've even had 'The Death of The Internet' and yet, here we still are.

The obituary for email marketing has been written several times, despite the fact that emails clearly still work. And they work despite the fact that we're all bombarded with more emails than we can possibly read, with more links to websites than we can possibly follow, and with more downloadable ebooks than we can possibly use. Email marketing still works well in the right niches. And, being more or less free, it still works well enough in some areas where it hardly works at all - a one percent response or less is fine if you can send a million emails at almost no cost.

But when you have a much smaller list to market to, you need a much better response, which means you have to give a lot more thought to your campaign - to your offer and how you present it. That's when you want your response to be in double figures, or better. That's when you need some real expertise on your side.

So, a twenty-four percent response to an email marketing campaign can't help but be pleasing. That was the response we got to our last campaign. So far, about seventy of the roughly two hundred and eighty-odd people we've emailed have signed up for our latest venture. Over thirty of the original two hundred and thirty or so actually attended our first event, despite it being just a week before Christmas. We're almost nervous about inviting any more in case the venue can't cope with the numbers...

What this shows is that we chose the right medium to market our product. Another product might sell better through printed direct mail, yet another by online sales and pay per click. Word of mouth and referrals will almost always work.

But get your offer right, put your message across well and market to the right people, and you can still sell - even in the week before Christmas.

And even by email...

Roy Everitt, Writing For Response.

PS. What you must not do in these circumstances is pay too much attention to the few people who didn't like your marketing method. If it worked, and you got the response you hoped for, that's all the approval you need. Marketing, as someone once said, is a 'numbers business'.