Beware the Joint Venture

Hello again...

but hold on - aren't I the one who's been telling you for months that joint ventures are the fastest way to grow a list, build your business and transform your earning ability?

Yep. So maybe I should plead guilty right now to deceiving you all along?

Yes and no.

Joint ventures are a brilliant way to build your business. That means they're also a brilliant way for everyone else to build their business, too. And there are joint ventures and joint ventures...

Just recently, it seems that every other email I get is promoting the idea of joint ventures. Most of them, not surprisingly perhaps, are promoting the idea of joint ventures with the sender of the email. Of course, they're trying to sell me something and there's nothing wrong with that. But what they suggest is not a joint venture at all. It's an affiliate scheme, pure and simple.

Not that there's anything wrong with afffiliate schemes, either. Ask Ewan Chia. But I do think that promoting one thing as something else is wrong.

In a recent email to David Congreave I used the term 'interested affiliate'. I think that's a more accurate name for the kind of joint venture offer that really amounts to 'sell my product for a commission and I may promote something of yours later'. In other words, the affiliate partners have a vested interest in the success of the whole promotion, since it builds a bigger list they may be able to tap into later. But it's not a joint venture, which entails a far more specific relationship and a more tangible return.

To me, a joint venture is where both (or all) parties bring something roughly equal to the table and share the rewards accordingly.

But if you're suddenly bombarded with 'exclusive' or 'limited' joint venture offers from people whom you know wouldn't know you from Adam or Eve, just ask yourself, as always, 'What's in it for me?'

As for me - I usually just press 'delete'.

Roy Everitt, Writing For Results

The Post Launch Profits Prophet

That's me...

Hello again,

As predicted, I didn't win the Post launch Profits affiliates' contest. Hardly surprising when you see the calibre of some of those on the leader board. So I'm not too downhearted.

At Least Alex Jeffreys has confirmed my theory about the value of strong joint venture partners - JV partners like Michael Cheney, Tahir Shah (if you haven't heard of him, you soon will), and David Congreave, although John Thornhill came out on top.

And, at the risk of repeating myself, it is the post launch profits that really count. And you can still get PLP for nothing. Click on the ad to the right, or click here to go to Post Launch Profits' sales page.

Roy Everitt, Writing For prolonged Results!

PS. You might have been wondering where the public speaking articles have gone. Or rather, when they're going to appear. I did say 'in the next week or two'... I guess it's gonna be two... Monday at the latest, I promise!

Post Launch Profits Launches!

It's here!

Hello again.

As promised, here's the link to Post Launch Profits

There's already quite a buzz going around about Alex Jeffries' new product.

Almost exactly a year ago, Alex launched his first product. It went pretty well, by all accounts, as well-supported launches often do. But there's a story behind these massive launches that's not often told...

You see, even the biggest launches often only last a few days. A few very exciting and lucrative days, it's true, but a few lucrative days is not enough to build and sustain a business.

No, what you often don't get to hear about is what happens next - how the really successful marketers sustain their income for week after week and month after month. It's something Alex had to learn pretty fast, and that's what he's sharing with the world today. It's how he turned one successful launch into a $100,000 year...

And it's how you can do the same.

Perhaps the most amazing thing about this product, which I know has taken months to write is that it's free... I suggest you download it right away, at Post Launch Profits

Roy Everitt, Writing For Sustained Results

PS It's one thing creating a great product, getting jv partners and affiliates on board and launching it successfully (actually, that's three things), but the next step you'll need to take is to sustain your post launch profits. Alex Jeffreys tells you how. Here's the link again, to Post Launch Profits.